Entry Guidelines:
- OAB Awards are open to all member stations and no entry fee is required.
- Fill out the entry/application form completely.
- Attach a detailed description of the entry along with audio/video of the ad campaign.
- Please upload via this form.
- All entries become property of OAB. Submitting stations are advised to make a copy of each entry for their own files prior to submission.
- To be eligible, entries must have run between September 1, 2022 to August 31, 2023.
- Entries must be received by Friday, October 20th. Awards will be presented at the OAB annual conference, November 7-8.
- Winners will be contacted and names will be released at the OAB annual conference.
Criteria
You must provide details of the BEST IN CLASS Sales initiative with reference to:
- In 200 words with input from your GSM please detail why your presentation should win the Best In Class award. (include presentation, digital asset & all creative with entry)
- Campaign must have run a minimum of 13 weeks
- Identified clients’ objective with campaign and how it would be successful.
- Include details: received a testimonial from a satisfied client, first time on air client, new client using radio elsewhere, sold both Broadcast & Digital, used a spec and or screen shot., on-air promotion for client only (giveaways), on-air promotion for station & client (ratings) and did the client renew.
You must provide details of the COMMUNITY SERVICE initiative with reference to:
- How the project was initiated and the objectives
- Application of originality and creativity
- Role of the station in the overall project
- Investment of the station in production, airtime and staff involvement
- Overall benefit to the community and/or specific groups, including how results were measured
- Letters of support, testimonials or other recognition
You must provide details of the CREATIVE initiative with reference to:
- One entry per person and may submit up to 3 commercials
- Entries must be written and produced by the radio station staff.
- Entry must not exceed :60 seconds in length.
- Entry must be either Brandsell for a client or a PSA for a not-for profit organization.
- Entries will be judged on listener engagement, use of production, is it unique, message clarity.
You must provide details of the STATION PROMOTION initiative with reference to:
- Application of originality and creativity
- Run Cross-platforms (i.e. online component)
- Impact in the community, focused
- Multi-faceted (use of many station resources)
- Show Promotion benefits to station, listeners, sponsors and/or revenue
- Meets multiple programming goals