Paul Larche is President and CEO of Larche Communications Inc. (LCI), a media company and digital branding agency. The company owned and operated successful radio stations in Kitchener/Waterloo, Barrie/Orillia/Midland, Sudbury and Owen Sound.
Originally from Timmins, Paul started his radio career at CKGB and CFTI FM at the age of 15. Within a few years, he moved from announcing to program director, sales representative and eventually station manager. He was transferred to Sudbury in 1986 as General Manager for CKSO and CIGM FM. In 1990, Paul was promoted to general manager of Telemedia Network Radio (TNR) in Toronto. TNR provided syndicated entertainment and sports programming across Canada, including live play-by-play of the Toronto Blue Jays and Toronto Maple Leafs. During this time, Paul also worked extensively with some of Canada’s top advertisers and advertising agencies.
In 1996, he finally set out on his own and purchased KICX 104 in Midland. Over the next 15 years, the company expanded to five radio stations in Ontario. In 2008, Larche sold CIKZ FM (Kitchener) to Rogers Media. In 2018, he sold the remaining radio assets, with a staff of 80 employees, to Bell Media.
Paul and his daughter Jessica launched Larche Digital in 2014, providing digital and branding services to companies throughout Ontario. They provide branding strategy services, branding workshops, web, SEO, design and video/photography services. Their P6 Branding Framework Strategy has been implemented by several companies, from start-ups to multi-nationals.
LCI stations have won 25 industry awards, including the Ontario Association of Broadcaster’s Station of the Year and their Community Support award. KICX 106 has been named the Canadian Country Music Association Station of the Year eight times, including 2013.
In recent years, Paul and LCI have raised over $5 million for local initiatives, including the successful Radio for Radiation, Radiology and Cardiology campaigns. As such, they have been the recipient of several community awards, including the:
Paul Harris Fellow by The Rotary Club
Orillia Business Association Business Leader of the Year
Huronia Community Foundation’s Philanthropy Award
Southern Georgian Bay Chamber of Commerce
- Oro-Medante Chamber
Paul is a past president of the Ontario Association of Broadcasters, and was also on the board of directors of the Canadian Association of Broadcasters. He is past chair of the Radio Executive Committee for Numeris, an industry owned ratings company for radio and television in Canada. He also sits on their Board of Directors.
Paul is currently vice-chair of the Board of Governors for Georgian College and is also vice-chair of Royal Victory Hospital Foundation Board. Paul, his wife Lawrene and five children live in Barrie, Ontario.
The Ontario Hall of Fame Award presentation will be held at the OAB conference, Gala Awards Luncheon, Thursday, November 7th at the Marriott Toronto Airport Hotel.