OAB Awards

The Ontario Association of Broadcasters invites all Ontario MEMBER stations to enter their best station and staff work to be considered for one of four OAB Awards:

Best In Class Sales Award – will recognize an individual sales person who shows their ability to recognise and speak to the needs, wants and wishes of a new client with a successful radio campaign. (new to them or new to radio).

Creative Award – will be presented to the writer/producer who creates the best 30 or 60 radio ad that inspires action, evokes emotion and produces results for the client.

Community Service Campaign(s) Award – is presented to the station for outstanding contribution to worthwhile organizations in its community.

Promotion Award – will be awarded to the station that best promotes itself! Promotions will be judged on originality, station benefit, goals achieved and impact in the community.

ENTRY DEADLINE: Friday, October 19th, 2018. Winning campaigns will have online components, be multi-faceted and focused. Entries must have run on a Ontario based member station during the 2017/18 Broadcast Calendar. Awards are presented during the OAB annual conference. Remember to save your creative for submission to the OAB Awards each year.

Enter on-line HERE.

AWARD CRITERIA

COMMUNITY SERVICE AWARD: • How the project was initiated and the objectives • Application of originality and creativity • Role of the station in the overall project • Investment of the station in production, airtime and staff involvement • Overall benefit, including how results were measured • Letters of support, testimonials or other recognition

PROMOTION AWARD: • Application of originality and creativity • Run Cross-platforms (i.e. online component) • Impact in the community, focussed • Multi-faceted (use of different station resources) • Promotion benefits to station, listeners, sponsors and revenue • Meets multiple programming goals

BEST IN CLASS SALES AWARD: • In 200 words with input from your GSM please detail why your presentation should win • Include presentation, digital asset & all creative with entry • The minimum 13-week campaign must have run on your station(s) between Sept 1 – August 31, 2018 • Identified clients’ objective with campaign and how it would be successful

CREATIVE AWARD: • Up to three commercials can be submitted per entry, one entry per person • Creative must be included with entry and have been written and produced by station staff • Entry must not exceed 60 seconds in length, and can be either client brand sell or PSA. • Entries will be judged on production, listener engagement, originality and clarity