Thank you to the speakers, panelists, attendees and sponsors who participated this year! To recap, the Opening Keynote was James Cridland who discussed how to ensure radio’s long term survival. The Future of Content Panel with moderator Alan Cross and panelists Chris Boyce, Pacific Content and Paul Jacobs, Jacobs Media had a very engaging discussion followed by an interesting presentation by Humber students, Steph Byles, Jeff Pastor and Nicole Swanson. Completing the morning was Mark Kassof sharing the results of his Ontario research of who’s getting audience time and why.

 

After lunch, Valerie Geller presented Engage, Engage, Engage, secrets on how to become a better communicator and increase audience. Radio Connects followed with updated RC2C and ROTM research. 

 

The day wouldn’t be complete without the return of our highly successful Industry Executive Town Hall panel. James Cridland moderated this year’s key industry stakeholders providing their insight on What’s Next. 2018 panelists were: Sherry O’Neil, Director cairns oneil strategic media inc.; Chris Pearson, President, Acadia Broadcasting Limited; Geoff Poulton, President, Vista Radio; Troy Reeb, SVP News, Radio and Station Operations, Corus Entertainment and Susan Wheeler, Vice President, Regulatory, Media, Rogers Communications Inc.

 

CONNECTION 2018 traditional Sales Training featured John Perras, Founder, Sales Fundamentals as Host and Moderator. John returned for the 3rd time as Moderator of the sales session panel with good reason. As an accomplished broadcast sales executive, John is a persistent, high achiever who has spent his entire career in the broadcast sales arena. From Account Manager to General Sales Manager to Teacher, John is now the founder of Sales Fundamentals, a broadcast sales training company offering hands on training to small/medium/large market broadcasters. John leads by example, is known to foster harmony and he sets viable and defined goals for himself and his clients. He knows how to ignite commitment and engagement through his mentoring to maximize the potential in salespeople and increase their competitive edge. John is a frequent speaker at events and conferences, including RAB in the U.S.

 

Sales Training speakers included: Paul Jacobs, Jacobs Media, Caroline Gianias, Radio Connects and Radio Advertising Bureau’s Jeff Schmidt. All participants in the Sales Training received a certificate of completion from the OAB & RAB.