1 (905) 554-2730 memberservices@oab.ca

OAB Awards

The Ontario Association of Broadcasters is proud to announce TWO NEW AWARDS – SALES and CREATIVE! 

 

The Ontario Association of Broadcasters invites all Ontario MEMBER stations to enter their best station and staff work to be considered for one of four OAB Awards:  

 

  • Best In Class Sales Award – will recognize an individual sales person who shows their ability to recognise and speak to the needs, wants and wishes of a new client with a successful radio campaign.  (new to them or new to radio).  

 

  • Creative Award – will be presented to the writer/producer who creates the best 30 or 60 radio ad that inspires action, evokes emotion and produces results for the client.

 

  • Community Service Campaign(s) Award – is presented to the station for outstanding contribution to worthwhile organizations in its community.  

 

  • Promotion Award – will be awarded to the station that best promotes itself!  Promotions will be judged on originality, station benefit, goals achieved and impact in the community.   

 

Winning campaigns will have online components, be multi-faceted and focused.  Entries must have run on a Ontario based member station during the 2016/17 Broadcast Calendar.  Awards are presented during the OAB annual conference.  Remember to save your creative for submission to the OAB Awards each year. 

Enter on-line HERE.

 

AWARD CRITERIA

COMMUNITY SERVICE AWARD:
• How the project was initiated and the objectives
• Application of originality and creativity
• Role of the station in the overall project
• Investment of the station in production, airtime and staff involvement
• Overall benefit, including how results were measured
• Letters of support, testimonials or other recognition

PROMOTION AWARD:
• Application of originality and creativity
• Run Cross-platforms (i.e. online component)
• Impact in the community, focussed
• Multi-faceted (use of different station resources)
• Promotion benefits to station, listeners, sponsors and revenue
• Meets multiple programming goals

BEST IN CLASS SALES AWARD:
In 200 words with input from your GSM please detail why your presentation should win
• Include presentation, digital asset & all creative with entry
• The minimum 13-week campaign must have run on your station(s) between Sept 1 – August 31,  2017
• Identified clients’ objective with campaign and how it would be successful

CREATIVE AWARD:
Up to three commercials can be submitted per entry, one entry per person
• Creative must be included with entry and have been written and produced by station staff
• Entry must not exceed 60 seconds in length, and can be either client brand sell or PSA.
• Entries will be judged on production, listener engagement, originality and clarity

 

2016 WINNING BROADCASTERS

Station Promotion Awards

Small Market Winner:mix1065-colour-copy

Large Market Winner:jump

Community Service Awards

Small Market Radio Winner:k1063-copy

Large Market Radio Winner:boom973-win-copy

Small Market Radio Honourable Mention:104-copy

Large Market Radio Honorable Mention:jazz-copy