1 (905) 554-2730 memberservices@oab.ca

OAB Awards Entry Form

Awards are open to and will be presented to OAB Member Stations, which in the opinion of the judges, have met the criteria of the award selected within the current broadcast year.  Please briefly describe why you think this entry/nomination is worthy of recognition. Submissions are accepted by filling out the electronic form and uploading files.

Entry Guidelines:

  1. OAB Awards are open to all member stations and no entry fee is required.
  2. Fill out the entry/application form completely.
  3. Attach a detailed description of the entry along with audio/video of the ad campaign.
  4. Please upload via this form.
  5. All entries become property of OAB. Submitting stations are advised to make a copy of each entry for their own files prior to submission.
  6. To be eligible, entries must have run between September 1, 2024 to August 31, 2025
  7. Entries must be received by Friday, October 3rd. Awards will be presented at the OAB annual conference, October 28th.
  8. Winners will be contacted and names will be released at the conference.

Criteria

Outline the details of each initiative addressing the following aspects:

COMMUNITY SERVICE:

  • How the project was initiated and the objectives
  • Application of originality and creativity
  • Role of the station in the overall project
  • Investment of the station in production, airtime and staff involvement
  • Overall benefit to the community and/or specific groups, including how results were measured
  • Letters of support, testimonials or other recognition

CREATIVE:

  • One entry per person and may submit up to 3 commercials
  • Entries must be written and produced by the radio station staff.
  • Entry must not exceed :60 seconds in length.
  • Entry must be either Brandsell for a client or a PSA for a not-for profit organization.
  • Entries will be judged on listener engagement, use of production, is it unique, message clarity.

RADIO SALES STAR:

  • A needs analysis that identifies the client’s problem, goal, target audience, budget, and timeline.
  • A fully integrated campaign proposal that outlines the strategy, tactics, creative concept, media plan, and expected results of your radio sales solution. Your campaign should use multiple channels such as content, email, digital ads, blogs, and social media to convey a unified marketing message to your target audience.
  • Samples of the creative materials used in the campaign, such as scripts, audio clips, or video clips.
  • A testimonial from the client that describes their satisfaction with the campaign and the results achieved.
  • Entries can be submitted as a PDF, PowerPoint, or video file with a maximum of 10 pages or 10 minutes.

STATION PROMOTION:

  • Application of originality and creativity
  • Run Cross-platforms (i.e. online component)
  • Impact in the community, focused
  • Multi-faceted (use of many station resources)
  • Show Promotion benefits to station, listeners, sponsors and/or revenue
  • Meets multiple programming goals