GM, Vista Radio Ontario Southeast & GSM, Ontario South
Tracy’s sales career began at CJET in Smiths Falls where her love of radio and being paid to talk to business owners began. She moved into the Ottawa market and spent a decade at Rogers learning and working with some of the best Broadcasters in the business. Her account list was diverse with small to medium sized businesses, agencies, non-profits and her favourite file of all…the agricultural fall fair file.
In 2017, she found Vista Radio who aligned with her desire to work in small market Radio and interest in small town and small business sustainability. The first six months with Vista saw a year over year increase in local sales in her markets of 25% and the following fiscal year saw a 33% increase in sales year over year. Tracy began with a cluster of four stations which has grown to a region of seven stations in sales management.
Today, she is proud to lead a team of leaders in sales & content with amazing employee retention and engagement. The team’s success as individuals and as a team is her sweet spot! Tracy also enjoys teaching at Algonquin College in the Radio Broadcast Program. She formally learned how to learn at Brock University and grew up on the gates of Algonquin Park in Whitney, Ontario.