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Full Conference Program

Recruiting & Retaining A Great Team

8:00 am -9:00 am

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The broadcasting industry has experienced an evolution, which has changed the way we work.  How can broadcasters be competitive, deliver high-quality reliable content and be financially successful in a rapidly changing environment?

Ensuring we hire, develop, and retain top talent is essential for the success of the industry and individual organizations.  Broadcasting companies require a diverse and talented workforce who bring value to the organization to remain competitive in this ever-changing industry. What are the some of the best practices to create a company culture that ensures staff retention, encourages development, and attracts top talent in all roles?

Chris Pearson moderates this panel featuring Vicki Allen, Trey Morris and Natalie Panesar as they discuss strategies and practices to recruit and retain great teams.  Topics will include: creating & strengthening positive company culture, the importance of work life balance, job satisfaction, employee engagement, recognition & rewards, and succession planning.

Programming Integrated:  On-Air goes On-Line

9:00 am -10:00 am

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Websites, social media pages, podcasts, and e-blasts – every station has them, but are you maximizing their potential? Do you have clear, defined goals for your online content?

Discover how to best leverage your on-air content for the web, how to grow and engage audiences using digital tools, find out where some hidden revenue streams may live, and explore why you may want to consider creating bespoke online content.

Learn tangible takeaways to improve audience engagement and key digital strategies!

Coffee Break
10:00 am -10:15 am

News in a New World:

Keeping Communities Informed

 

10:15 am -11:15 am

 

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Radio is committed to providing factual and reliable News to their communities.  Stations serve as a lifeline for residents and contribute to the social fabric of their communities.

Providing local and community News requires: Recruiting & developing the right talent; Engaging & growing audience, (post C-18); utilizing Technology to streamline processes; and Optimizing return on investment to support this critical department.

These News leaders are successfully managing this critical department to provide all this while increasing visibility and building audience!  Hear how their stations continue to deliver trustworthy, relevant news to their local communities.

Networking Break
11:15 am -12:00 pm

Join us in the Foyer and . . .

Meet OAB sponsors:  Frequence, SDS, Text Groove and Wide Orbit

Awards Luncheon sponsored by HD Radio
12:00 pm -1:45 pm

Congratulations OAB Award winners!

Sponsored by HD Radio, the OAB Awards Luncheon features a FACTOR Artist performance, presentations to the 2023 OAB Award winners and the OAB Hall of Fame Award will be presented to Doug Kirk.

Break
1:45 pm – 2:00 pm

Supercharge Your Station

2:00 pm – 3:00 pm

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Ensuring Radio’s continuance in an era of declining revenues with unregulated competition, requires strategic planning to optimize all aspects of this essential media.   With the many advancements in technology today, what options are available to improve your stations’ audience, staff productivity and bottom line?

Chris Byrnes investigates companies who may be able to help.  Join him as he asks panelists how their technologies can help your station to grow audiences, track metrics and build revenue!

Connected Car:  Analytics for Radio

3:00 pm – 3:30 pm

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More and more connected vehicles are hitting the road, presenting new opportunities for Radio. In addition to maintaining your station branding on the connected dash, you can now access comprehensive listenership data.  Wouldn’t it be great to know how many times your station is tuned to on a given day, where are listeners located when tuning in to your station, what listening looks like throughout the day?

Good news!  This is now possible, all from in-vehicle over-the-air listening!  DTS shares the details, from what the connected dash looks like to examples of listening analytics.

Juan Galdamez, Senior Director of Broadcast Strategy and Business Development, Xperi, shares how to take advantage of this opportunity and impact how your stations appear in connected vehicles.

Journey from Traditional Broadcasting

3:30 pm – 4:30 pm

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A look at new revenue streams, digital options and lessons learned.  This powerhouse keynote highlights three companies who are adapting and advancing with today’s changing media landscape.  Shelley Snodgrass, Justin Chase and Omri Tintpulver discuss how their broadcast companies have grown and found their way forward!

SALES SESSION

Radio Sales Star Presentations
8:00 am – 8:30 am

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Celebrating wins and sharing successes together! Jody Brooker, GSM, Quinte Broadcasting & OAB conference chair, emcees selected salespeople as they share their fully integrated radio sales campaigns. Judges will evaluate the presentations based on the criteria, weighted with audience feedback and a winner will be announced at the end of the conference!

Advertiser Panel
8:30 am -9:30 am

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The 2023 Advertiser Panel, moderated by Shelley Snodgrass, features four experienced radio buyers.  Hear firsthand what they look for in a proposal, their decision-making process and how salespeople can improve their chances of a sale.

 

The Center for Sales Strategy Sales Training
9:45 am – 11:45 am

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In this session, Trey Morris, VP & Senior Consultant, The Center for Sales Strategy, shares a game-changing approach to securing new business appointments. This method combines improved ways to identify high-value prospects while crafting Valid Business Reasons with a persistent nine-touchpoint strategy over a brief timeframe.

It’s not just about making contact; it’s about making an impact. Learn how to balance finesse and force to secure high-value appointments and transform your sales game.

Awards Luncheon
12:00 pm – 1:45 pm

Congratulations OAB Award winners!

Sponsored by HD Radio, the OAB Awards Luncheon features a FACTOR Artist performance, presentations to the 2023 OAB Award winners and the OAB Hall of Fame Award will be presented to Doug Kirk.