ATTN: OAB member station staff
Only a writer writes right. So who better to write the value of radio than radio creative writers? If you feel you’re that writer then it’s your time to shine!
The Ontario Association of Broadcasters invites member station staff to enter creative for one or both of the options below:
Create and produce a 30 second radio ad for listeners reminding them of the benefits of listening to radio!
OR, if you could tell a million potential clients that radio is the most effective means of advertising what would you tell them?
Create and produce a 30 second spot for businesses demonstrating the benefits of advertising on radio!
Below are the top two winning ads from the 2015/16 Pro Radio Committee contest, Part I directed to listeners:
Below are the top four winning ads from Part II directed to advertisers:
How Canada Listens by Numeris
Radio is a local medium and reaches listeners in every corner of Canada regardless of the size of the market. Radio’s reach is at 87% of Canadians 12+, which translates to 27.4 million people each week. Time spent per listener at 16.6 hours per week. Nearly half of radio tuning is done at home, over a third in the car and 20% at work. The links below provide Numeris’ full presentation. To reach Numeris, click here.