2017 Program Sponsors
Connection 2017, the 8th annual Ontario Association of Broadcasters conference and awards gala was held at the Marriott TorontoAirport Hotel on Thursday, November 9, 2017. Initial comments from delegates were that this year’s agenda was its strongest ever! There were three keynotes this year: Tom Asacker opened the conference describing his three self-enhancing value components; the CRTC, Vice Chair, Broadcasting, Dr. Caroline J. Simard delivered a Luncheon keynote; and afternoon keynote Tony Chapman discussed the importance of being a part of listeners’ stories.
Back by popular demand, Jeff Vidler’s session, Understanding Generation X featured a live focus group, who fielded questions from delegates. Radio Goes Mobile . . . Again, a special session that discussed the important role Radio plays with its audience given their intimate and 24/7 relationship with their smartphones. This session featured moderator John Ongaro, and panelists: Daniel Anstandig, Rob Farina and Paul Kaye. Caroline Gianias, Executive Director, Radio Connects provided an update on their activity and latest research showing radio’s true strength. The Effective Local Media Panel featured Brett Adnum, Golden West Broadcasting, Lorie Russell, Newcap Toronto, and Linda Young, Larche Communications and was moderated by Tony Chapman.
Industry Executive Town Hall, the traditional closing panel of the day moderated by Maureen Holloway, featured a lively, informative, provocative and entertaining hour of discussion. Panelists this year included; Julie Adam, Rogers Media, Elmer Hildebrand, Golden West Broadcasting Ltd., Michele Pauchuk, Advertising Executive, David Philips, NLogic and Chris Sisam, Corus Radio.
On the sales and revenue side, Connection ’17 featured Radio Advertising Bureau’s Brandeis Hall VP Professional Development with Selling with Excellence: What Top Sellers Do. And back by popular demand was the Interactive Advertiser Panel where delegates could ask the tough questions of David Goodfellow, MEC; Alex Rea, Homegrown Hydroponics and Shelley Rea, Homegrown Hydroponics. All participants were provided with a certificate of completion for the training.
Photos courtesy of Broadcast Dialogue