Connection 2017, the 8th annual Ontario Association of Broadcasters conference and awards gala takes place at the Marriott TorontoAirport Hotel on Thursday, November 9, 2017.
The OAB Conference committee is pleased to announce this year’s agenda will be its strongest ever! A highlight at this year’s Awards Luncheon will be an address from CRTC, Vice Chair, Broadcasting, Dr. Caroline J. Simard. From Sales to Programming, to Operational Strategies and Leadership, the 2017 lineup of speakers and sessions will deliver key learnings and insights into how our industry needs to respond and thrive in today’s multi-media environment.
The opening keynote is Tom Asacker. Tom represents a new and dynamic voice in the world of business. His inspiring combination of down-to-earth philosophy and intellectual reasoning has given him supporters all over the world. For the past ten years, he has been advising leaders that the traditional engines of growth have run out of steam. He views today’s world of complexity and change as a large-scale manifestation of many emergent events and behaviors that require a new, coherent viewpoint to guide one’s actions.
Too much and too many are chasing a finite amount of time and money. We are asking consumers to ‘drink’ from a firehose and so much of what we offer to our listeners and our advertisers is being spilled on the floor. How do we make sure we stand out? Find out more during Tony Chapman’s afternoon keynote – How to get heard in the age of noise.
After the great reaction to last year’s live & interactive Millennium Focus Group panel, we are pleased to announce that Jeff Vidler’s Audience Insights will return with a new deep dive analysis into Generation X, the key 25-54 demo group that is so vital to our industry.
We’re going Radio Mobile with a special session that looks into the important role Radio needs to play with its audience given their intimate and 24/7 relationship with their smartphones. What does Radio need to do to stay top of mind, relevant and easy to access? 85% of the population now owns a smartphone and it’s THE place to consume content. So, what does radio need to do moving forward to be relevant and top-of-mind on this device? More promotion? Better content? Exclusive mobile content? Better apps? See and hear what some companies and on-air hosts are doing to engage with their audiences on this critical platform. And, get ready to take notes- much of what will be discussed can be implemented immediately for your radio station. Join moderator John Ongaro, and panelists: Daniel Anstandig, Rob Farina and Paul Kaye for Radio Mobile.
Radio continues to be a strong part of everyone’s lives, but are we really telling the story? Connection ’17 has created a special supersession around Radio Matters – the Facts Tell the Story. You’ll hear from Caroline Gianias, Executive Director, Radio Connects and all about the latest research that shows radio’s true strength. Plus we’ll hear from 3 key operators, Brett Adnum, GoldenWest, Megan Bingley, INDIE 88, and Lorie Russell, Newcap Toronto on how they’ve put this into effect at the local level.
Industry Executive Town Hall, the traditional closing panel of the day promises to touch on all things Radio: the good, the challenges and most importantly, the opportunity. Nothing goes untouched….from searching for the next great star, the telling of Radio’s story, the critical role of data in support of our brands, new revenue streams, what’s in store from our regulators and how to manage in a bottom line driven environment….it will all be put up for a lively, informative, provocative and entertaining hour of discussion.
On the sales and revenue side, Connection ’17 has locked in Radio Advertising Bureau’s Brandeis Hall VP Professional Development. Here you will learn what the New Breed Of Account Manager does to keep ahead including strategies for cutting attrition, and upselling current advertisers. Back by popular demand is the Interactive Advertiser Panel where you ask the tough questions and they tell you how to present broadcast/digital & promotions with ROI’s from their perspective! Plus, think your presentations are Level 4? Don’t forget to enter the OAB’s Best In Class Sales Award, details are here.
Register today here.
2016 Photos courtesy of Broadcast Dialogue