Connection 2017, the 8th annual Ontario Association of Broadcasters conference and awards gala takes place at the Marriott Toronto Airport Hotel on Thursday, November 9, 2017.
The OAB Conference committee is pleased to announce this year’s agenda will be its strongest ever! From Sales to Programming, to Operational Strategies and Leadership, the 2017 lineup of speakers and sessions will deliver key learnings and insights into how our industry needs to respond and thrive in today’s multi-media environment.
After the great reaction to last year’s live & interactive Millennium Focus Group panel, we are pleased to announce that Jeff Vidler’s Audience Insights will return with a new deep dive analysis into Generation X, the key 25-54 demo group that is so vital to our industry.
We’re going to go mobile with a special session that looks into the important role Radio needs to play with its audience given their intimate and 24/7 relationship with their smartphones. What does Radio need to do to stay top of mind, relevant and easy to access?
Radio continues to be a strong part of everyone’s lives, but are we really telling the story? Connection ’17 has created a special supersession around Radio Matters – the Facts Tell the Story. You’ll hear all about the latest research that shows radio’s true strength plus we’ll hear from 3 key operators and how they’ve put this into effect at the local level.
On the sales and revenue side, Connection ’17 has locked in Radio Advertising Bureau’s Brandeis Hall VP Professional Development. Here you will learn what the New Breed Of Account Manager does to keep ahead including strategies for cutting attrition, and upselling current advertisers. Back by popular demand is the Interactive Advertiser Panel where you ask the tough questions and they tell you how to present broadcast/digital & promotions with ROI’s from their perspective! Plus, think your presentations are Level 4? Don’t forget to enter the OAB’s Best In Class Sales Award, details are here.
To round out the day, the OAB has confirmed two brilliant and inspiring keynote speakers, as well as the Industry Executive Town Hall and the very important, Gala Luncheon and Industry Awards.
Check back for updates! You can register here.
2016 Photos courtesy of Broadcast Dialogue